Headline Tags
The <h1> and the <h2> are useful. The engines, Google in particular, will place emphasis on these two tags. Utilize the headline tags to get keywords into the engines. The H1 tag is thought of as a title. I will often use the same words that I used in the site title, actually just repeating the title in an H1 tag. I have had some good results from that. The H2 is like a subhead. Utilize your keywords here too. Don't however repeat the H1 tag as an H2 tag as that would be pushing the envelope.
I don't suggest you do this on every occasion. I have seen some results from this strategy, but I would never do it on every page of a site. I should also explain that I don't repeat the tags word for word usually. In the title tag I will not use stop words, (and, the, but etc.), but in the H1 tag I will. Again, always keep things as different as you can.
Just like in a book, magazine or newspaper where you would have the title in larger type, a subhead in smaller type and the content in yet smaller type.
If the H1 tag is too big for your design with the default values you can change it with CSS.
DO NOT utilize the H1 tags to make paragraphs of text thinking you'll get more keywords into the Headlines tag and gain ranking. Keep the number of words in these tags down. The H1 is supposed to be a title headline. The h2 can have a few more words, but it too is supposed to simply be a sub heading. Don't try and exploit these tags.
You need to understand how these tags are supposed to be used. Think of an outline. One big head, then smaller heads, with yet smaller heads under them. Think that way with your web pages and utilize the Headline tags as such.
The heading tags run H1 through H6 with H6 being the smallest. It is meant for sizing on a page. You could code each section of your page with H tags where your title would be H1, subheads H2, second subheads as H3, text as H4 ... well ... I really think that was the original idea. However, only the H1 and H2 tags are used with regularity. It has been that Google paid closer attention to these tags than the H3 through H6. Expect this to be something that changes. It's worth utilizing H3 tags and the others on some pages to see what happens in the future.
Utilize CSS to change this into any typeface or size that you wish. Simply change the <h1> tag to something like this <h1 class="mymainheading"> where your CSS file defines mymainheading as the type size, font, color etc., that you wish your main heading to be. See, CSS is a huge step forward in HTML. It not only simplifies things, it has opened up all kinds of new ways of formatting your pages, and is a huge step forward for SEO.
I don't suggest you do this on every occasion. I have seen some results from this strategy, but I would never do it on every page of a site. I should also explain that I don't repeat the tags word for word usually. In the title tag I will not use stop words, (and, the, but etc.), but in the H1 tag I will. Again, always keep things as different as you can.
Just like in a book, magazine or newspaper where you would have the title in larger type, a subhead in smaller type and the content in yet smaller type.
If the H1 tag is too big for your design with the default values you can change it with CSS.
DO NOT utilize the H1 tags to make paragraphs of text thinking you'll get more keywords into the Headlines tag and gain ranking. Keep the number of words in these tags down. The H1 is supposed to be a title headline. The h2 can have a few more words, but it too is supposed to simply be a sub heading. Don't try and exploit these tags.
You need to understand how these tags are supposed to be used. Think of an outline. One big head, then smaller heads, with yet smaller heads under them. Think that way with your web pages and utilize the Headline tags as such.
The heading tags run H1 through H6 with H6 being the smallest. It is meant for sizing on a page. You could code each section of your page with H tags where your title would be H1, subheads H2, second subheads as H3, text as H4 ... well ... I really think that was the original idea. However, only the H1 and H2 tags are used with regularity. It has been that Google paid closer attention to these tags than the H3 through H6. Expect this to be something that changes. It's worth utilizing H3 tags and the others on some pages to see what happens in the future.
Utilize CSS to change this into any typeface or size that you wish. Simply change the <h1> tag to something like this <h1 class="mymainheading"> where your CSS file defines mymainheading as the type size, font, color etc., that you wish your main heading to be. See, CSS is a huge step forward in HTML. It not only simplifies things, it has opened up all kinds of new ways of formatting your pages, and is a huge step forward for SEO.
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